Posters should include a big key takeaway and a big key figure.¶

Study 1: Posters with ‘call out boxes’ showing a takeaway in negative and ‘big figures’ attract eye gaze

Study 2: Posters with big figures and takeaways rated as better for conference attendees with accessibility needs.

Study 3: Billboard-style posters with key takeaway rated as easier to interact with in 2 field studies